Van der Moolen Food Group

“How can we tell Van der Moolen's story even better to potential customers in food service?”

Van der Moolen Foodgroup is the specialist in noodles, pasta and rice (dry and fresh) and is active in industry, retail and food service. In the Netherlands she has grown into a full-fledged partner for the industry, and in the short term she wanted to expand this into food service. The Foodatelier has helped with the development of a strategic online sales approach, with a strong focus on Van der Moolen's authentic story. 

Our approach

VDM's objectives and interests were determined based on a kick-off session. Then, in a workshop, the customer routes and... Mapping contact moments of current and potential target groups. The insights have been applied in four product propositions that formed the basis for the digital (LinkedIn) sales approach.

  • Market analysis
  • Target group analysis
  • Product propositions
  • Sales management

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