Pre Pain

“How do we translate our ideas into a category vision for our retail customers?”

Pré Pain originated from the artisan baker in 1890, and has now grown into the specialist in bake-off bread. We have been working for them on a structural basis since 2008; from product or concept development to developing strong sales presentations for its customers.

Our approach

To arrive at a concrete vision, we have collected insights from different angles. This could include a market and competition analysis, online consumer research and an analysis of (hard) sales. Incl. recommendations in the form of appropriate product propositions.

  • Market exploration
  • Category plan
  • Product propositions
  • Consumer insights
  • Competitive analysis

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