Nesco mushrooms

“Help us develop our positioning as a grower of organic mushrooms.”

Nesco is an organic mushroom grower and has brought together a number of cultivation companies in recent years. As a result, she has grown significantly in turnover, but also in production capacity. A more active market approach with sharp positioning was necessary.

Our approach

In two workshops we jointly mapped the company and its DNA (current and desired situation). Additional insights from the market and about the category and consumer provided input for a number of strategic market scenarios for both the short and long term, including a renewed positioning for Nesco.

  • Growth strategy
  • Market exploration
  • Consumer insights
  • Category product scan

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