Lamb Weston

“Help us sharpen our positioning of our category vision in retail.”

Lamb Weston is one of the largest producers of frozen fries and potato products in the world. With her strong background in food service, she has also been active in retail for a number of years. A position that she wanted to further strengthen.

Our approach

Together with Lamb Weston, we have developed a category vision and converted it into compelling sales presentations for specific key accounts in the Netherlands and Italy. Two countries with a completely different supermarket landscape.

  • Category vision
  • Market exploration
  • Consumer insights
  • Category analysis
  • Product scan

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