About us

We are working with
enthusiasm and dedication
on innovative and
challenging plans.

About us

We are experts in new business in food. New starts with us from a strategic approach. Everything necessary for a sharp strategy or the development of a new concept we have in-house. Our expertise lies within all branches of the food supply chain: from agricultural to retail and food service. In addition, all colleagues have their own specialization in the field of concept development, marketing, NPD, insights and/or packaging. We can therefore offer absolute commitment to all our client projects.

Innovation is a profession

A well thought-out plan
from a real motivation is
the only thing that counts
for us.

Together with our clients we work on everything that has to do with new. This always starts with strategy, and then this translates into concrete product propositions and new concepts. Preferably from the very first real question to proof of concept – and where possible – up to and including introduction.

Working on things that are not there at the moment, that’s our strength.


Strategy new business

Growth strategy from the company

New business is never a goal in itself. For us it always starts with these two important questions; where does the company want to go and what is its main goal? The answer to these questions is developed together with our client through the use of our own compiled programs.


Trends, market data and consumer research

You cannot develop new concepts without insight. Insights from hard and soft data and trends are essential to arrive at well-thought-out solutions. For this we use different formats, where each format can provide different insights.

New business concepts

Clear propositions from the business case

To be truly successful with something new, a correct market approach based on strategy and insight is decisive. We write a clear-cut marketing strategy, developed from need, relevance market & product.


Innovation & strategy workshops/sprints

Make plans for the future

New business never starts immediately with a new product, but always with a new plan. For this we take a broad look at the client (desired strategy and objectives), the market, consumer and competition.

  • Innovation workshop & sprint:  Intervision meetings with a strategic roadmap in new business as end result.
Consumer research

Involve the consumer at an early stage

Do you want to submit your product idea or concept to the consumer? Ask questions to your target group and get insight into consumer unmet needs and wants.

  • Online panel research (FA foodies panel)
  • Qualitative consumer research (focusgroups or field/shopper studies)
trend-, market- and consumer reports

Get insights for new businesss

We do not look solely at the category within the scope of the project. We can learn a lot from other categories and markets; it helps us to look at it from another perspective!

  • Market analysis B2B/B2C
  • Food monitor: public research studies and social listening (e.g. CBS, Google trends)
Product development (NPD)

Customer specific product solutions

We combine consumer insights and our culinary & technical know-how to develop innovative solutions for our customers. Think of the development of products on lab scale, testing product samples and preparing products and packaging for upscaling to industry.

  • Culinary & technical product development
  • Process technology
Category-, portfolio-, and shelf analysis

Product and portfolio optimalization 

It’s very important to have relevant insights from retailers. What is the performance of your assortment and the competition within the category? We always make choised based on data and set up clear visions for your category.

  • Benchmark assortment & competitors
  • IRI & Nielsen. Analysis of hard data
Concept development

From insights to concrete concepts

All our expertise comes together in innovative concepts or clear strategy. We translate insights into propositions, which form an important basis for implementation and / or various marketing communication tools (in collaboration with DiDutch & Digital Chef).

  • Concept propositions
  • Campaigns, exhibition materials, sales spitches
  • Packaging development


Our team

ROBBERT OUDE LUTTIKHUISProject Manager specialisation Concept & Product
JORIEN EULDERINKProject Manager specialisation Marketing & Communication
MARIANA GELICI – ZEKOProject Manager specialisation Consumer Research
LOES EILANDERProject Manager specialisation Design & Communication
KOEN LENTFERTProduct manager new business
MARC OUDE LUTTIKHUISDirector strategy & new business
MARK TUKKERCulinary Chef
JONNIE BOERNon-executive Chief



Hulsmaatstraat 41
7523 WB Enschede

Prinzessinenstrabe 19-20
D-10969 Berlijn