new business development in food

Growth driven business

Together with our clients, we work on everything that has to do with new business in food. With over 20 years of experience and knowledge in innovation for the food industry, we’ve created our own unique approach: growth-driven business. We want our clients to achieve growth, step by step and with their business goal or request as the most important pre-condition.

For us, new business always starts with two important questions; which direction does the client have in mind and what is her main business goal? We develop the answers by using our own compiled programs and most important – always together with our client – so that we can create strategies and business cases that matter!

Insights from both hard and soft data and trends are essential in creating new concepts & well-thought-out solutions. We use a combination of different licenses software packages & our own tools.

To be truly successful within new business, a concrete market approach that is based on both strategy and insight is decisive. Only this way we can create clear (product) concepts and can offer the right support in marketing management.

With our digital sales & marketing approach, we efficiently connect the first steps in the strategy phase to implementation in sales. By developing relevant personas, buyer’s journeys and content. Always with the main goals of generating important leads and increasing sales, in an accessible way.

Working on things that are not there at the moment, that’s our strength.

Architects in food

Together with 8 specialists, we have more than 50 years of practical experience in food. Each colleague has his or her own expertise in the field of strategy & new business, concept development, marketing, NPD, or insights.

In addition to that: our expertise lies within all branches of the food supply chain: from agricultural to retail and foodservice and education. We can therefore offer an absolute commitment to all our client projects.



Ambitions for a new product or new market?

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Consumer research

Are you thinking about presenting a product idea or concept to the consumer?

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Online B2B sales

Do you want to increase sales and generate more leads?

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Curious about what you can learn from other markets?

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Are you looking for an expert in culinary or technical product development?

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do you want to get more out of your online product range?

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What is your performance and from your competitors within the category?

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Concept development

Looking for powerful positioning of your product or idea?

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Bosuilstraat 11 (Menko pand)
7523 BJ Enschede
The Netherlands

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Do you want to participate in the development of new food products?

Yes, I want to join the test panel