New business development in food
Together with our clients we work on everything that has to do with new. This always starts with strategy, and then this translates into concrete product propositions and new concepts. Preferably from the very first real question to proof of concept – and where possible – up to and including introduction.
New business is never a goal in itself. For us it always starts with these two important questions; where does the company want to go and what is its main goal? The answer to these questions is developed together with our client through the use of our own compiled programs.
You cannot develop new concepts without insight. Insights from hard and soft data and trends are essential to arrive at well-thought-out solutions. For this we use different formats, where each format can provide different insights.
To be truly successful with something new, a correct market approach based on strategy and insight is decisive. We write a clear-cut marketing strategy, developed from need, relevance market & product.
Working on things that are not there at the moment, that’s our strength.
Architects in food
Everything necessary for a sharp strategy or the development of a new concept we have in-house. Our expertise lies within all branches of the food supply chain: from agricultural to retail and food service. In addition, all colleagues have their own specialization in the field of concept development, marketing, NPD, insights and/or packaging. We can therefore offer absolute commitment to all our client projects.