FROM AMBTION TO SUCCESSFUL CONCEPTS
To be truly successful with in new business, a concrete market approach that is based on both strategy and insight is decisive. Only this way we can create clear (product) concepts and can offer the right support in marketing management.
It’s very important to have relevant insights from retailers. What is the performance of your assortment and the competition within the category? We always make choices based on data and set up clear visions for your category.
- Benchmark assortment & competitors
- Analysis of hard data (IRI & Nielsen)
All our expertise comes together in innovative concepts or clear strategy. We translate insights into propositions, which form an important basis for implementation and / or various marketing communication tools (in collaboration with DiDutch & Digital Chef).
- Concept propositions
- Campaigns, exhibition materials, sales pitches
- Packaging development
We combine consumer insights and our culinary & technical know-how to develop innovative solutions for our customers. Think of the development of products on lab scale, testing product samples and preparing products and packaging for upscaling to industry.
- Culinary & technical product development
- Process technology
Do you want to submit your product idea or concept to the consumer? Ask questions to your target group and get insight into consumer unmet needs and wants.
- Online panel research (FA foodies panel)
- Qualitative consumer research (focus groups or field/shopper studies)