Product & concept

Foodatelier product concept - blok 1

FROM AMBTION TO SUCCESSFUL CONCEPTS

To be truly successful with in new business, a concrete market approach that is based on both strategy and insight is decisive. Only this way we can create clear (product) concepts and can offer the right support in marketing management.

CATEGORY, PORTFOLIO & SHELF ANALYSIS

It’s very important to have relevant insights from retailers. What is the performance of your assortment and the competition within the category? We always make choices based on data and set up clear visions for your category.

  • Benchmark assortment & competitors
  • Analysis of hard data (IRI & Nielsen)
Request an example case
CONCEPT DEVELOPMENT

All our expertise comes together in innovative concepts or clear strategy. We translate insights into propositions, which form an important basis for implementation and / or various marketing communication tools (in collaboration with DiDutch & Digital Chef).

  • Concept propositions
  • Campaigns, exhibition materials, sales pitches
  • Packaging development
More about DiDutch & Digital Chef
PRODUCT DEVELOPMENT (NPD)

We combine consumer insights and our culinary & technical know-how to develop innovative solutions for our customers. Think of the development of products on lab scale, testing product samples and preparing products and packaging for upscaling to industry.

  • Culinary & technical product development
  • Process technology
Request an example case
CONSUMER RESEARCH

Do you want to submit your product idea or concept to the consumer? Ask questions to your target group and get insight into consumer unmet needs and wants.

  • Online panel research (FA foodies panel)
  • Qualitative consumer research (focus groups or field/shopper studies)
Discover the possibilities

Contact


ADDRESS
Bosuilstraat 11 (Menko building)
7523 BJ Enschede
The Netherlands

Route description

TEST PANEL
Do you want to participate in the development of new food products?

Yes, I want to join the test panel