The next generation vegetables
Together with Smeding, we have developed a vision for fresh convenience products for the food professional: ‘Het derde groenteschap’. FRSH Matters is one of the concepts that emerged from this. At Het Foodatelier we focused on the development of the FRSH Matters Infusion, the sourcing, the co-production and the coordination of the project in order to fit in with the total concept. This led to a successful introduction to foodservice in 2016, and further development of FRSH Matters in 2017.
Client: Smeding Groenten en Fruit