Snacking 2.0

How can we make the (already) positive image of the brand ‘Van Dobben-Kwekkeboom’ even more valuable?

We’ve combined Van Dobben with several high quality ingredients (and corresponding brands) into a premium concept; ‘The Meesterlijcke’. By having product collaborations with brands like Beemster cheese & Lakenvelder meat we’ve upgraded the already highly valued brand of Van Dobben even more! We’ve used ‘De Meesterlijcke’ as a framework to introduce various snacking products, like premium croquets and soufflés, with origin, taste and quality as 3 important pillars.

Client: Royaan