How can we further support the value of the Van Dobben / Kwekkeboom brand?
Through the right smart partnerships, in combination with high-quality ingredients (read: Beemster cheese, Lakenvelder meat), we have been able to make the appreciation for the brand even more concrete and stronger with the concept ‘De Meesterlijcke’. This concept eventually became the stepping stone for the introduction of various snack products, where origin, taste and quality were important priorities. Various professionals in the market, such as Albron and Shell Deli2go, sell products from this concept, including the Lakenvelder croquet and the Beemster cheese soufflé. The final result is a successful introduction in retail and food service.