How can we introduce healthy rapeseed oil to the food industry?
In various meetings with our client Colzaco and LTO Noord (an interest group for agricultural entrepreneurs) we’ve developed a strategic plan to introduce rapeseed oil to the food industry. With this strategy as starting point, we took full responsibility for developing a business case, including positioning of the product, marketing services, timings and implementation. With sales in retail and food service as result! We’ve successfully introduced Brassica rapeseed oil to consumers and end-users in foodservice!