Beyond the simple mushroom

Develop a convenience concept based on mushrooms (with keeping its purity in mind)

In recent years, this mushroom project has been one of the most challenging developments. Nevertheless, within a year we were able to realize a technically complex product ‘the mushroom burger’ from idea to market. In this project we have developed a line of mushroom burgers in three flavours. From culinary and technological development, strategy, positioning, corporate identity to packaging design; we coordinated the project from A to Z. The first result was an introduction to various Dutch retailers, including Marqt and Bagels & Beans. Nowadays, Koolen mushroom supplies its burgers and other alternatives throughout Northwest Europe.

Client: Koolen Champignons