More than a new flavour!
The concept ‘Everyday IceCake’ is introduced to big retailers in the Netherlands & Germany in May 2018. Together with Boermarke we used our own developed end-to-end approach (market analysis, insights, qualitative market research, product and concept development and a communication strategy). In only 12 months we delivered the total concept and product (including various model and brand patents); a successful retail-introduction in October 2018!
Client: Boermarke Desserts