{"id":1124,"date":"2024-02-19T11:30:57","date_gmt":"2024-02-19T11:30:57","guid":{"rendered":"https:\/\/hetfoodatelier.nl\/?page_id=1124"},"modified":"2024-04-17T10:57:37","modified_gmt":"2024-04-17T10:57:37","slug":"case-boermarke","status":"publish","type":"page","link":"https:\/\/hetfoodatelier.nl\/en\/case-boermarke\/","title":{"rendered":"Case- Boermarke"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1124\" class=\"elementor elementor-1124\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db6cd70 e-flex e-con-boxed e-con e-parent\" data-id=\"db6cd70\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:1039,&quot;url&quot;:&quot;https:\\\/\\\/hetfoodatelier.nl\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Het-Foodatelier-Boermarke-IceCake-1024x683-1.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28dc5f8 e-flex e-con-boxed e-con e-child\" data-id=\"28dc5f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1db9a0 elementor-widget elementor-widget-heading\" data-id=\"f1db9a0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 24-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Boermarke<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82363ab elementor-widget elementor-widget-spacer\" data-id=\"82363ab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 24-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9922ffd elementor-widget elementor-widget-heading\" data-id=\"9922ffd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u201cDevelop new business concepts for retail and food service.\u201d<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f47821 e-flex e-con-boxed e-con e-parent\" data-id=\"2f47821\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4937f elementor-widget elementor-widget-spacer\" data-id=\"8e4937f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f4b06a e-flex e-con-boxed e-con e-parent\" data-id=\"8f4b06a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11eac39 e-con-full e-flex e-con e-child\" data-id=\"11eac39\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87a87c3 elementor-widget elementor-widget-text-editor\" data-id=\"87a87c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 24-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.2,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:7}\"><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">Boermarke<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">\u00a0saw that there was a fierce battle between competitors in both\u00a0<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">retail<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">\u00a0as food service. To remain relevant in today&#039;s times, she thought\u00a0<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">it is therefore necessary to develop well-thought-out concepts in order to grow further. The Foodatelier was asked to <\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">to give substance to well-thought-out new business concepts, in which the initial focus was on the frozen category.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf69bd elementor-widget elementor-widget-spacer\" data-id=\"7bf69bd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24da25b e-con-full e-flex e-con e-child\" data-id=\"24da25b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-411596f elementor-widget elementor-widget-image\" data-id=\"411596f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 24-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/boermarke.eu\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"259\" src=\"https:\/\/hetfoodatelier.nl\/wp-content\/uploads\/2024\/03\/Boermarke-5-e1709730055199.png\" class=\"attachment-large size-large wp-image-2353\" alt=\"Boermarke logo\" srcset=\"https:\/\/hetfoodatelier.nl\/wp-content\/uploads\/2024\/03\/Boermarke-5-e1709730055199.png 512w, https:\/\/hetfoodatelier.nl\/wp-content\/uploads\/2024\/03\/Boermarke-5-e1709730055199-300x152.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fa60ca e-flex e-con-boxed e-con e-parent\" data-id=\"4fa60ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf4edc7 e-con-full e-flex e-con e-child\" data-id=\"bf4edc7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc23ad elementor-widget elementor-widget-spacer\" data-id=\"9cc23ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab9aa31 elementor-widget elementor-widget-heading\" data-id=\"ab9aa31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f926039 elementor-widget elementor-widget-text-editor\" data-id=\"f926039\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">The Foodatelier was involved from A to Z in the development of the concept\u00a0<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">Everyday<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">\u00a0<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">Ice cake<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">. First are various market analyses\u00a0<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">carried out, to subsequently develop concept propositions, develop different flavors and mixes on a kitchen scale, taste and use tests\u00a0<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">and develop and secure patents for the brand and packaging. Finally, there is a complete introductory campaign\u00a0<\/span><span data-scheme-color=\"@302F2F,1,\" data-usefontface=\"true\" data-contrast=\"none\">delivered.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a6e72 elementor-widget elementor-widget-spacer\" data-id=\"c7a6e72\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5879e elementor-widget elementor-widget-text-editor\" data-id=\"ce5879e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Product development<\/li><li>Sales management<\/li><li>Product propositions<\/li><li>Consumer insights<\/li><li>Market analyses<\/li><li>Product-market combinations<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81e7448 e-flex e-con-boxed e-con e-parent\" data-id=\"81e7448\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2191715 elementor-widget elementor-widget-spacer\" data-id=\"2191715\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a40dfb elementor-widget elementor-widget-button\" data-id=\"7a40dfb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/boermarke.eu\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">To the Boermarke website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8652f0 elementor-widget elementor-widget-spacer\" data-id=\"d8652f0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Boermarke \u201cDevelop new business concepts for retail and food service.\u201d Boermarke saw that there was a fierce battle between competitors in both retail and food service. In order to remain relevant in the current era, they found it necessary to develop well-considered concepts to be able to grow further. The Foodatelier was asked to give substance to well-considered [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1124","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case- Boermarke - Het Foodatelier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hetfoodatelier.nl\/en\/case-boermarke\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case- Boermarke - Het Foodatelier\" \/>\n<meta property=\"og:description\" content=\"Boermarke \u201cOntwikkel new business concepten voor retail en foodservice.&#8221; Boermarke\u00a0zag dat er een flinke strijd tussen concurrenten werd gevoerd in zowel\u00a0retail\u00a0als foodservice. Om in de huidige tijd relevant te blijven, vond ze\u00a0het dan ook noodzakelijk om doordachte concepten te ontwikkelen om verder te kunnen groeien. 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